Same ticket, two outcomes
Yuma closes the ticket. Kim gets it right.
“Tracking says my order was delivered on Tuesday, but nothing arrived.”
Reads the tracking page
Carrier says delivered.
Replies and closes
“Your order was delivered on Tuesday.”
Counts it as resolved
Billed as a resolution.
Daniel never orders again.
−$10,000–15,000lifetime value lost to one wrong AI reply
Spots the conflict
Carrier says delivered, customer says no. Below ~90% sure, so the reply is held.
A Sentinel checks it
A trained CX specialist reviews in 2–5 minutes, vs ~30 to write it.
Replacement sent, AI learns
Next time, this case is handled automatically.
Solved first time. Daniel stays a customer.
Illustrative example. Not a real customer, but a reality no brand wants to see.
A Yuma AI customer, on G2 · 3.5/5
“Occasionally comes up with responses that are slightly off… This necessitates that I review its work before sending it out.”
With Kim, that review is our job, not yours.
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