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KIM PLAYBOOK

Thinking that
shapes the product

Why Over-Automating Customer Support is Costing Brands Millions

By Palak Khurana · Jun 26, 2026

Intercom Alternatives: Best Options for DTC Brands (2026)

Intercom Alternatives: Best Options for DTC Brands (2026)

By KaushikAug 26, 2026

The Era of Hype

By Sachin JaiswalAug 17, 2026

Can AI Ever Be Smart Enough to Not Need a Human in the Room?

By Sachin JaiswalJul 29, 2026

Explore Insights
That
Drive
Better CX

Your Secret Weapon for a Stress-Free Holiday Season: Hire a Shopify Virtual Assistant

By Kaushik · Oct 8, 2025

8 Common Mistakes to Avoid When Hiring a Virtual Assistant (VA)

8 Common Mistakes to Avoid When Hiring a Virtual Assistant (VA)

By Palak Khurana · Sep 30, 2025

How much does it typically cost to hire a virtual assistant?

By Kaushik · Sep 30, 2025

Customer Care Outsourcing: Why Modern Ecommerce & DTC Brands Are Choosing Remote Support

By Kaushik · Jul 23, 2025

5 KPIs to Track After You Hire Customer Support

By Kaushik · Jul 22, 2025

Hire Customer Support for Industry Experience or Soft Skills? Here's What Actually Matters

By Kaushik · Jul 21, 2025

Hire Customer Support to Take the Weight Off Your Founder’s Plate

Hire Customer Support to Take the Weight Off Your Founder’s Plate

By Palak Khurana · Jul 18, 2025

Hire Customer Support to Improve Your Online Reviews and Reputation

By Kaushik · Jul 17, 2025

How Startups Successfully Hire Customer Support Without an HR Team

By Kaushik · Jul 16, 2025

Sharp thinking for teams building better customer experiences.

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